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Boom 2022 Identity Revamp hero image

Boom 2022 Identity Revamp

10 pandemic-inspired characters have joined the Boom identity. Get to know their stories!

After two reschedulings of the 2020 edition due to the Covid-19, we refreshed the Boom identity with brand new humorous characters that depict bizarre moments of the pandemic through caricature.

Together with the activist characters based on the Anthropocene theme, they tell the Tales of the Anthropocene.

Watch the video to unveil their stories.